Sports clothing was once upon a time reserved for people who are actually taking part in sports – from footballers to tennis players, sports shops were all geared at people taking part in sporting events or heading off to the gym.
In the 1990s that all changed enormously – this was the decade that saw sports clothing become mainstream – but how did it all start?
During this period of time, pop culture was having a massive influence on fashion, as it had for decades before it. But the way that we could consume information had changed – the world was smaller and news, music and of course sporting events could be shared around the world quickly to millions.
Because of this, trends may have originated in the USA, but spread very quickly around the world, and of course Sky TV was becoming popular, with streams of music videos and …